Problem: How might we enhance our subscription offerings to align with customer priorities and evoke positive emotional responses?

Approach: Followed Jake Knapp's Sprint methodology to embrace challenges within time constraints while aligning efforts with strategic goals.

Key Takeaways:

• Embrace boldness and optimism in long-term objectives.

• Identify primary customer priorities in purchasing decisions.

• Explore opportunities for moments of surprise and delight.

Sprint Goal: Experimented with three pivotal themes—Trust, Service, and Community—to guide future business mobile product development.

Customer Interviews: Conducted interviews to gather insights, developed personas, and explored business clients' perceptions of telecommunications in their operational environment.

(Further details are available in my portfolio.)

Wireframing | Ideation