Toffee - Brand Identity Design

The primary objective was to make the logo represent a video streaming

platform and exciting features wrapped around User Generated

Content, specially targeted to the youth.

The logo mark must be simple & clean, easy to memorize & recognize at the same time. Expresses fun & playfulness, timeless & more importantly, resemble the concept of a toffee.

*This following showcase consists of published content only,

No research content is shared due to confidentiality.

Download App: Play Store & App Store

Project Year: 2019

Agency: Annanovas IT Ltd.

Role:

As Head of UX & Visual Design,

Annanovas IT Ltd.

• Product Research

• Brand Identity

• Branding Materials & Guidelines