Dermatology Social Refresh

Dr. Day is really proud of her Iranian roots which inspired the idea of these skin tone and 'inclusive beauty' gradients. There is a delicate line throughout which I felt represented the journey of skincare/health. The pink also ties in well with her 'Beauty Masterclass' branding.

Inspired heavily by NYC (with the hustle and bustle in the background) showing skin care and skin health at the forefront. Models to reflect demographic and type of patient Dr. Day would typically see. Lots of neutral with dark touches throughout.

She likes to be informative so I made sure some of them were designed to fit content while still being beautiful and elegant. I created some unique curves and shapes and kept them at a small scale as a nod to her creativity. 

We introduced some reel covers for video she creates herself: at her desk, at meetings, and of patients.The skin tone gradients are mixed with a more subtle gradient of the brand colours.

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