Ciklus Museum App

About

Founded in 1948, the museum has built a reputation as one of the most important and prestigious art institutions in Croatia.

The museum works on several collections; works by local artists, as well as collections of drawings, graphics, sculptures, posters, paintings, photographs, and media art.

The challenge

The museum is facing the problem of limited exhibition space, leading to the inability to showcase a significant portion of its extensive art collection. As a result, numerous valuable works of art remain hidden from public view.

The solution

The campaign consists of posters that are placed in a public place containing provocative messages about art to attract attention with a QR code as a ticket to the exhibition. The QR code leads to the museum app, where a collection containing current topics (such as war, ecology, poverty...) would be changed on a specific date.

The online exhibition is based on the chronology of current topics, and the narrative runs through the years and explains why changes occurred in art during that period.

Year / Client

2022 / Museum of Modern and Contemporary Art

Thank you for watching!