Present

The core inspiration for this project lies in the blunt and unadorned shapes found in brutalist architecture. The clean lines, bold letterforms, and a sense of permanence found in the architecture seamlessly merge with the brand's vision.​​​​​​​

Present stands as a testament to the unapologetic beauty of brutalism. Leveraging the stark and powerful elements of the brutalism shapes and its expression to craft a truly distinctive brand identity for an urban clothing brand.