Sens'As

Year

2014-today

Project

Brand identity

Logo

Graphic guidelines

Packaging

Print design

Web design

Mailing

Social networks

Sens'As is a simple, fun way to learn to read (french).

It is based on the learning particularities of children with autistic syndrome, and uses them to their advantage.

Sens'As enables even non-verbal children (those who don't express themselves by speaking) to access reading, and thus other forms of learning.

The challenge of this project lay in the fact that it had to appeal to both adults and children, users of the tool.

So we had to go back to the basics of visual identity creation: meeting a need.

This need lies in logic and visual comfort, in the way elements are arranged, in the way a product is conceived in its entirety.

All this, while standing out from the crowd and being memorable.