Le Prospecteur - bière saisonnière

​​​​​​​As the seasons unfold

On top of their seven classic beers, Le Prospecteur brews annual ephemeral beers inspired by the seasons. These beers are available on tap at the Val-d’Or microbrewery, and the customer wanted to export the seasonal hoppy nuggets across the province.

We designed a unique sticker system featuring the Prospecteur character and his tools, in a range of more vibrant colours which are reminiscent of the pleasure of discovery. The stickers stand out from the classic design of the regular beers and give the microbrewery the possibility of creating different looks for each can, depending on the season.