Mahalo-Coach

Year

2021

Project

Logo

Brand identity

Graphic guidelines

Web Design

Mahalo Coach is the fruit of the association of three friends who wanted to develop a practical tool for sports coaches.

Marc, the future president of the company, saw for himself, when he frequented a gym, that managing several athletes was complicated for trainers.

Excel spreadsheets, message exchanges and a lack of flexibility in the face of unforeseen circumstances can often discourage athletes.

So we started from scratch, to find a name, an identity and a tone for this new brand. We were looking for something both light-hearted and serious, a brand that would inspire the desire to train.

The choice fell on "Mahalo", which means "thank you" in Hawaiian. As a result, Mahalo Coach is positioned as a companion for professionals and athletes alike.