DemandJump Brand Refresh

While on the team at DemandJump, I had the opportunity to conduct a brand refresh. While this was my first experience doing a brand refresh solo, I knew DemandJump needed an updated brand identity. I transformed the type treatment and incorporated a new color palette and hierarchy. I created new brand elements to unify assets throughout the various mediums. All changes were to exemplify DemandJump's Core Tenets: "Be Transparent, Bold, and Purposeful."

You can check out more about this project here.