Smarter Way logo animation
About the Client:
Beata Strzałka, a renowned Leadership Consultant, Trainer, and Coach, dedicated to helping leaders reach true peaks in business and life.
Objective:
The objective of this project was to create distinct brand identities for Smarter Way and True Peaks, despite their different target audiences. Achieving this balance required careful design decisions to convey professionalism and innovation for Smarter Way and personal growth and empowerment for True Peaks. The success lay in crafting two visually captivating yet conceptually aligned brand identities under the same brand umbrella.
The Idea:
The concept behind Smarter Way was to employ a dynamic arrangement of dots and vibrant blue colors in its branding. These elements symbolize innovation and strategy, aligning perfectly with Smarter Way's focus on corporate workshops. Blue, with its associations of trust and professionalism, underscores the reliability Beata's clients can expect, while the dots hint at the process and path to success, adding a touch of playfulness.
Animation ❋ Brand Identity ❋ Print Design ❋ Social Media