A Handcrafted Rug Collection
CHACCRA came to me to refine their existing brand with a new artful rug collection and to develop additional design assets: A corporate VI system including colors, fonts & custom brand patterns; brochure; website assets & packaging concepts.
My work for the design of the rug collection included: Graphic artwork; selection and specification of techniques, material, textures & colors; oversight over production; photo-shoot art direction.
