The Lawns
Workshop embarked on a mission to curate a distinguished brand identity for its new restaurant venue The Lawns, gracefully nestled within the esteemed locale of Longueville, Sydney. This refined casual dining establishment had found its home within the cherished confines of a well-established bowling green club.
The challenge was clear: to encapsulate the quintessential charm of English Lawns, a theme steeped in tradition and elegance, and imbue it with a contemporary twist. To breathe life into this vision, we curated a sophisticated colour palette that seamlessly blended subdued tones of black, beige, and vibrant green. This visual tapestry provided the canvas for a meticulous interplay of a modern combination of vintage serif and sans-serif typography. These typographic elements were thoughtfully complemented by illustrational elements drawn from the natural world - envision delicate florals and graceful butterflies.
The fruition of this brand identity was realized through a comprehensive brand execution. This encompassed the creation of sustainable print materials meticulously designed to convey the essence of The Lawns. Simultaneously, we fostered a compelling digital presence, beckoning discerning diners through a meticulously crafted website and engaging social media channels. Additionally, we ensured that our signage was created to not only capture the eye but also evoke a sense of anticipation.
Our commitment to The Lawns extended beyond the digital and print realms. We expanded the brand into a tangible experience, offering apparel in the form of t-shirts, caps, and tote bags. Furthermore, we introduced a bespoke branded Prosecco to accompany the delightful picnic basket offerings to be enjoyed during the warm summer months.
The Lawns invites you to immerse yourself in a truly unforgettable dining experience, seamlessly marrying culinary excellence with timeless aesthetics. With a brand identity that exudes casual refinement, it stands as a distinguished testament to the unwavering dedication to delivering design excellence within the realm of hospitality ventures.
Role:
Project Management. Business Consultation.
Brand Identity. Art Direction. Copywriting. Launch Event.
Execution:
Print. Digital. Social Media. Signage.
OOH. Wayfinding. Apparel. Packaging.
Materials:
Custom Wordpress. Digital Printing. Speciality Inks.
Embossing. Die Cuts. Vinyl. Embroidery. Screenprinting.
Typography:
Harbour. Maple. Jude. Trade Gothic.
Team:
Kelly Shield (Brand Identity/Design, Consultation & Copywriting).
Chet Garcia (Owner/Copywriting). Mark Endley (Website Developer).
Brag List:
'18 Type Directors Club Communication Design (Winner - Brand).
'17 Best Design Awards (Finalist - Brand).
'17 Communication Arts Typography (Winner - Brand).
