Zambeef, Rebrand, brand identity, beef, steak (Butchery Rebrand)

Since 1994, Zambeef Plc has grown into Zambia's largest vertically integrated food retailing brand. From humble beginnings, Zambeef now produces, processes, distributes, and retails a diverse range of quality meat, dairy, and agricultural products. With a strong brand image, commitment to sustainability, and consumer-centric focus, Zambeef continues to be a favorite among customers.

The redesigned logo is a combination mark that blends key elements from the current logo with a dynamic and adaptable design, reflecting the brand's evolution and ability to extend its reach.

The logo represents recognition and distinction, capturing Zambeef's established presence while setting it apart from competitors.The logo features a cow facing towards the right, symbolizing forward movement, growth, expansion, and the brand's optimistic outlook for the future...