Groovy Grass Dairy- branding and package design for a milk brand

The package should encourage people to buy!

Meet Groovy Grass Dairy, your go-to dairy brand for the freshest and most delicious milk products!

Logo concept

Our logo is designed to make you crave our dairy products at first glance. The font we've chosen is a blend of youth and playfulness, echoing the natural and enjoyable experience of consuming dairy.

When you see the Groovy Grass Dairy logo, you won't be able to resist reaching for our delectable dairy products. Experience the goodness of nature, brought to you by Groovy Grass Dairy!

Packaging Design Concept

Incorporating lively pop art aesthetics, our packaging showcases whimsical cow characters. Vibrant bursts of color are strategically employed to captivate shoppers amidst the sea of muted milk packages lining the dairy aisle in stores. This packaging design specifically targets a younger demographic aged 18-30, aiming to pique their interest as their milk consumption habits have declined.