Brandon Blackwood Homepage

The team at Avex reimagined Brandon Blackwood’s Shopify Plus storefront to serve as a hub for elevated design and an easy-to-navigate catalog. We were bound to meet consumers’ expectations with an adhesive digital style guide, UX principles, and a homogenous brand narrative. Each touchpoint from the visual shop-by-category section to the localized checkout and “coming soon” product states was created with the contemporary consumer in mind.