Prosperity Wealth Logo Redesign
As a designer at Triad Partners, I was tasked with rebranding an independent financial advisor located in West Palm Beach Florida. Prosperity Wealth of Florida felt that their logo was dated and did not reflected their values or appeal to their target audience.
They had the following requests:
-Modern, yet timeless
-Florida beach vibes
-Warm/Inviting
-Appeal to multiple generations (35-65 y.o.)
To create something "modern, yet timeless," I gravitated towards simplicity and minimalism, ultimately finding inspiration in what is apparently known as "Scandinavian Design." Further, I experimented with ways of incorporating "beachy" elements as a separate logomark and/or within the wordmark itself.
The color scheme draws directly from a coastal palette, with a deeper blue helping to instill trust in a company that deals with peoples' finances.
