Travel Agency Brand Identity
team@maketone.design | www.maketone.design
Designing a brand identity for KELIAUJU SU VAIDA, a travel organization with a decade of experience in crafting unique and unforgettable journeys, was a venture guided by the principles of responsible attention to detail and a commitment to exclusivity. We aimed to encapsulate the essence of their travel experiences in every aspect of their brand.
Brand Vision and Mission: Our first step was to understand the core values and objectives of KELIAUJU SU VAIDA. With a profound passion for creating extraordinary travel adventures, their vision was clear: to ignite a burning desire within their clients to embark on their journeys. We designed their brand identity to reflect this by instilling a sense of wanderlust and excitement.
Unique Selling Proposition (USP): At the heart of KELIAUJU SU VAIDA's brand identity is the concept of offering travel experiences that feel as personal and tailored as a conversation with a best friend. We sought to evoke warmth and trust in their clients, making them feel that their journey is crafted just for them.
Visual Elements: To create a brand identity that resonates with the values of KELIAUJU SU VAIDA, we employed a color palette that evoked wanderlust, using earthy tones, deep blues, and accents of gold to represent the allure of travel. The logo was designed to symbolize guidance and adventure. The typography was chosen to be elegant yet approachable, mirroring the attitude of a trusted friend.
Messaging and Content Strategy: The brand's messaging was carefully crafted to convey a sense of enthusiasm and expertise. It was essential to showcase KELIAUJU SU VAIDA as not just a travel organizer but a passionate storyteller and curator of unique experiences. Every piece of content, from their website to social media, was designed to communicate this message.
In designing the brand identity for KELIAUJU SU VAIDA, our goal was to encapsulate their years of experience, their commitment to exclusive travel, and their passion for unveiling the extraordinary in history. The result is a brand that inspires a deep desire to embark on journeys and promises to treat every client like a cherished friend, while always offering a taste of the unexpected.
