Mountain Hardwear Rebrand

Last year I did a fictional corporate rebrand of a leading outdoor apparel company called Mountain Hardwear. This company has product's that compete on a quality level with Patagonia, Arc'teryx, and more, but did not have visual identity that represented their brand. I reimagined the company's look and marketing.

Check out the full project here:
https://www.behance.net/gallery/29990719/Mountain-Hardwear