FormaRara : Branding

FormaRara: Logo Design

Branding and Identity for an importer and retailer specializing in the legendary Porsche 911, focusing on the concept of "Sonderwunsch" or 'Special Requests.' Our goal was to develop a distinctive brand and identity that encapsulated the exhilaration and anticipation associated with discovering and acquiring unique variants of this iconic sports car.

The visual identity merged the essence of racing circuits with the rich symbolism, heraldry, and heritage of Stuttgart, the birthplace of Porsche. The stag emblem symbolizes the relentless pursuit of exceptional and specialized Porsche models, a pursuit in which FormaRare truly excels.