De Doi Hero

Founded by pop star Katy Perry and entrepreneur Morgan McLachlan, De Soi was created to sell sparkling non-alcoholic apéritifs. Avex was approached by the team at AMASS to build and launch a beautiful and efficient eCommerce experience. We needed to present a compelling site design that would reel customers in, while also thoroughly explaining this unique product’s value proposition. Our design team borrowed elements from the bottle’s designs and the beautiful photography to incorporate brand elements and create an immersive DTC brand experience.