FlashSale

The Flash Sale poster was part of the exhibition FEAST ON THIS - Pedalling the Endless Cycle of Desire, at the FOFA Gallery during Nuit Blanche Montréal.

The rise of mass consumerism has redirected how we measure our worth. Where once our value was based on our contributions to society, now it's often about what we can afford and the brands we wear. This change isn't just a cultural shift; it's driven by Capitalism and the never-ending quest for constant profit.

As we pursue the latest products, we become entangled in a profit-first cycle that sidelines the genuine human interactions and contributions that truly define us. As a consequence, the essence of humanity – our dreams, values, and individuality – is often overshadowed by the interest of the global marketplace.