Logo - House Of Thrift

Did you know that the fast fashion industry produces 92 million tonnes of textile waste each year? To fight against overconsumption, April, a fashion student, founded House of Thrift. She collects clothes from family, friends and her own wardrobe and sells them on a dedicated Instagram page 👗For House of Thrift, I designed a strong and imposing brand identity. I loved creating this pattern made up of a multitude of geometric symbols. I opted for natural and soft colors to remind people of respect for the environment, the main objective of the brand 🫶