Concept:

Here is a concept I came up with as part of a creative brief from AZ Logo Challenge for a fictional company called Wonderfizz.

Wonderfizz is a soda pop and candy shop brand who's demographic has an eye for vibrant design and a sweet tooth like no other.

I did not see the original posting in time to submit my design but this was a great refresh in taking a part a creative brief and coming up with a concept from

start to finish.

Wonderfizz is a Wonka-inspired shop that kids, adults and the elderly alike love to visit to indulge in taste for vibrant designs and to satisfy their sweet tooth.

The colour palette is vibrant and resonates with the Wonderfizz brand by using colours that bring out the emotion in us as well as by matching the coolest flavour combinations that Wonderfizz has to offer.

Overall design is intended to be cohesive across multiple platforms. From design elements in the packaging that can be found across different designs creating that brand recognition through familiraity.