Hamm's Beer x Cadence Holiday Collaboration

This project was the second collaboration between Cadence Collection and Hamm’s Beer LLC. A line of apparel and accessories was designed for the Holiday season. The direction here was similar to the first collaboration, put the bear on a bike, but have him riding through snow pulling a crate of beers with a punchy phrase. The three trees that are apart of the Hamm's branding was incorporated into the background. I also created some snow capped logotypes as additional branding for the drop.