Syd M Rey

Syd M Rey isn't just a copywriter; she is a stylish wordsmith who seamlessly blends streetwear and elegant fashion with a commitment to representing black excellence. The journey began with a moodboard—a visual collage that captured the essence of the client and served as a creative bridge between ideas. With a full branding redesign in mind, I embarked on a project that would breathe new life into Syd M Rey's identity.

Visit Sydney's website here for more copywriting projects.

Check out my design process on my website here.