Under Life

Logo for Under Life, another of the many local (Buenos Aires) streetwear brands I worked with.

The client's brief was about, the search for an aesthetic that embraces the under culture of Los Angeles. There where different branches of art (worked by Mexican and American artists) coexisted, such as tattoo and graffiti, among others.

Variants of horizontal and vertical branding, and isotype/monogram for use in small formats (reduction).

Work delivered in 2021.