Omaka / UI

Here are some early concepts for Omaka, the logistics startup where I am the head of Product.

At Omaka, we are always innovating, but also we are not trying to re-invent the wheel. We like to use the old tools in new ways.

For example, our seconday colors were taken from traffic signals, but named after surpricingly precise Náhuatl colors (indigenous languaje from Mexico)

And, since roadway signs are an interface that the user already knows, I based our UI in them.

Stay tuned for more stories on Omaka's Journey to UI excellence.