Farmer's Heart Identity

Logo design for Nongshim's American brand, Farmer's Heart. The idea was to keep it a simple as possible while maintaining the elements behind their message:

"Farmer's Heart produces convenience food products with the same respect and care that is found in the hearts of the growers in the fields. Using carefully nurtured healthful grains and combining them with artfully selected herbs and spices, we create familiar dishes with delicious flavors. Farmer's Heart — from our heart to yours."