Since 2015 we’ve been working together with Uniply on custom software products.

The first product we built together was launched in May 2020 and since then we’ve worked on frequent iterations, adding features and increasing the platform's value according to users' needs.

In 2022 we decided to overhaul the platform's look and feel, as well as in the way it works. That led us to organize a Discovery process to understand the product we wanted to build and later dedicate our design and development efforts based on the insights we got from it.

Discovery Phase: How to enhance user value to maximize product adoption?

During the Discovery phase, our Design team conducted a series of user interviews to come up with empathy maps and define the existing problems. Based on the conclusions, we moved forward with wireframing and testing options with active users, which led us to iterate mockups and later work on the re-design and development of the new app's version, which includes new user paths and more automated processes for adding info and tracking actions.

Supporting the growth of disruptive businesses

It’s been an interesting challenge to bring to life a digital product that should be easy to access and be understood by different professionals, across backgrounds and hierarchy.

An important part of this overhaul was to give users the possibility to customize the platform according to their needs and brand. Also, we came up with a dashboard where users can comprehend their teams and businesses' big picture context using user-friendly, easy to set up widgets.

Before, users had a hard time navigating through the enormous amount of information in the platform. Now, they can find the most important info for them in a simple way and make more efficient, data-driven decisions.

We are Sparq

It all starts with a spark—an idea, an interest, a need for innovation and discovery. Let us help you create the unique digital experiences that ignite your business success.

Check us out at teamsparq.com

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