VPRO Idents 2010

www.simonfrancois.com
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The idents for a tv-program producer are the very short animations, 3- and 5-second long, placed before and after a program in order to brand it. It is also the proper slot to claim its identity, as a reminiscent melody.
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The animations were that year made by pair, experimenting the rhythm from a 3-second format to a 5-second one. Carte-blanche was given to those formats to display the possibilies of the new shapes and graphic system, and the boldness they were gaining through animation.
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Made at studio Thonik in a design team. In charge of animation.