Munich Helles Lager

I love the way my pattern design adds just a little something to the horizontal layout of the label without detracting from the focal point of the beer name lettered by @jeremyfriend 🍻 Clean design work is powerful on the shelf.

Thoughtfully designed for @schlaflybeerThis German-style Helles lager was first brewed to compete with the popular Czech Pilsners of the time. It’s a clean yet complex lager with pleasant spicy notes, delicate noble hops and a distinct white head. Don’t be fooled by its vibrant straw color, it’s more malt-forward than a light lager or a pilsner, with a crisp and dry finish.

Czech style pattern design for German beer label by Schlafly.

Beer label design for Biergarten sampler pack by Schlafly beer

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Illustration • Branding • Label & Packaging Design

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Email: Jen@hootdesignstudio.com

Jen Borror | Hoot Design Studio

Visually telling a story with custom illustration.

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