Vortex Logo Design

Hello there! 

I’m excited to share with you the logo I created for Vortex.

About Vortex

Vortex revolutionises web browsing by offering enhanced security features. With Vortex, your internet connection is encrypted, ensuring the utmost privacy for your online activities, regardless of the network you're using.

Logo

The Vortex logo was designed with inspiration drawn from the centric shape of whirlpools, embodying the concept of an expanding signal. It presents an abstract representation of this idea, capturing the essence of dynamic movement and energy.

Results

Throughout the 4-month process, which involved multiple testing phases, the impact of my work as both a product designer and a brand designer for Vortex VPN proved highly influential. The users' response to the design was overwhelmingly positive, with over 80% of them stating that they would select Vortex based on the app and website's overall look and feel, describing it as 'convincing' and 'trustworthy'. Over 95% of users praised the app's intuitive nature and its navigation, emphasising how easy it was to use.

Check out the full case study at: behance.net/gallery/174606101/Vortex

Haste

I'm a Brand and UI/UX Designer with over 7 years of experience in leading European design agencies. I specialise in creating distinctive, minimalist, and impactful logo designs and brand style guides. With a portfolio of over 600 successful branding projects across various industries, my work has been recognised and featured by Adobe numerous times.

Check me out at: instagram.com/just_haste and behance.net/just_haste