Lifestyle Brand

Design Aim: The goal is to is to seamlessly merge the intricate complexity of life, growth, and emotions with a visually elegant and user-friendly experience.

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"Sondare" is not just a lifestyle wear; it's a philosophy embodied in clothing that encourages individuals to embrace and explore the intricate complexities of life. This brand is not just about fashion; it's a statement of self-discovery, resilience, and the courage to face life's challenges head-on.

Layered Stories: We wanted to embrace the concept of layered storytelling. It utilizes scrapbook-style elements such as torn paper edges, overlapping photos, and handwritten text. The color palette of red, green, black, and white is used to create dynamic visual layers.

Urban Grit and Growth: This theme blends the urban and natural worlds to symbolize growth in everyday life. It combines elements with gritty textures and lines, creating a contrast between chaos and growth.