The goal of the new Surfe sign-up flow is to minimize drop-offs between steps and to provide users with a premium experience from the moment they begin interacting with the product 💫

Personalised approach 👩🏽‍🦱👨🏼‍🦱

• We developed customized CRM hover states to provide users with a tailored data sync preview.

• To gain better insight into why users might not have connected their CRM, we introduced an additional screen offering various options, including a field for user feedback.

• To enhance the overall user experience with the tool based on the collected feedback, we have incorporated a "What is your goal?" question into the sign-up process.

Hit L for support!⁣⁣⁣ 💜🤙🏽

Ideation and implementation: Pierre Portejoie.

Design: Albina Ranniaia.