Cosmetic package desing | logo| branding

Posh is a Spanish cosmetics brand that is dedicated to providing the highest level of sun protection and helping to maintain healthy and youthful looking skin.

The target audience is girls and women aged 18-30.

The main task was to develop a typeface logo, packaging and graphic elements that will be part of the further corporate identity.

Colour choice: Yellow and orange are associated with summer, warmth, youth and lightness. Blue and purple are associated with inspiration, trust and security. And graphic organic shapes convey naturalness and authenticity.

https://www.behance.net/gallery/179711207/Cosmetic-logo-brand-identity-Packaging