Zerion: Outdoor Communication
Zerion Brand Identity
Fluid visual system for Web3 wallet & DeFi
portfolio from San Francisco
The new brand identity of Zerion offers a range of diverse elements, including a custom logo and symbol, multiple levels of motion and static graphics, visuals, illustrations, shapes for layers with individual color and pattern options. These assets provide a vibrant and fluid language for solid graphic communication.
Zerion's character is emphasized by a set of illustrations featuring rounded-corner circles, rectangles, and triangles. The objects are crafted using glossy metal, glass, and plastic. The angled view is for illustrations with cut edges, while frontal is for streamlined shapes or multiple edges. These illustrations can be combined in various compositions or used independently to fulfill the brand's communication.
Anastasia Butrym | Creative strategy director
Ivan Vasin | Creative director
Alexander Koltsov | Design director
Polina Zagumenova | Lead designer
Anna Esedullaeva | Designer
Dmitry Kozlyaev | Motion designer director
Anton Gremyakov | Motion designer
Thingers Studio | 3D icons
Maria Orlova | Project director
Valeria Ivanova | Project manager
Vasilii Kolesnik | Head of content
Ekaterina Shcherbakova | Content producer