Vedrà Kombucha

This is a rebranding project for an Ibiza-based kombucha brand. This new packaging design embodies the essence of the island, which is renowned for serving as a unique gathering place for individuals seeking to connect with its vibrant energy.

The label's shape and background colors serve as crucial cues for consumers to establish a connection between the brand and its previous packaging. However, the new design features a series of illustrations showcasing the foundational ingredients common to all kombucha flavors, with each flavor's primary ingredients highlighted at the center. Additionally, the logo prominently incorporates the shape of Es Vedra Island.