Case Study: Redesigning Ignition Loans Website

1. Introduction

Ignition Loans is an Australian financial services company that provides loans to individuals and businesses. The existing website had several pain points, including:

• Outdated Design: The website looked dated and didn’t align with modern design trends.

• Complex Navigation: Users found navigating through loan options and application processes challenging.

• Low Conversion Rates: The existing design didn’t encourage users to complete loan applications

2. Research

We conducted thorough research to understand the target audience and their needs:

• User Interviews: We interviewed potential borrowers to learn about their pain points, preferences, and expectations.

• Competitor Analysis: We analyzed other loan providers’ websites to identify best practices and areas for improvement.

• Usability Testing: We tested the existing website with real users to uncover usability issues.

3. Ideation and Wireframing

Based on our research, we brainstormed ideas for improving the user experience:

• Simplified Navigation: We restructured the navigation menu to make loan options more accessible.

• Clear Calls-to-Action (CTAs): We added prominent CTAs for loan applications on relevant pages.

• Responsive Design: We ensured the website worked seamlessly across devices.

4. High-Fidelity Design

We created high-fidelity mockups using Figma:

• Visual Refresh: We updated the color scheme, typography, and overall visual design.

• Loan Calculator: We added an interactive loan calculator to help users estimate repayments.

• Personalized Content: We personalized content based on user profiles (e.g., individual vs. business loans).

5. Usability Testing and Iteration

We conducted usability tests with potential borrowers:

• Feedback: Users appreciated the cleaner design and improved navigation.

• Refinements: We made minor adjustments based on user feedback (e.g., button placement, and form fields).

6. Implementation and Development

Collaborating with developers, we implemented the new design:

• Responsive Coding: We ensured the website worked flawlessly on desktops, tablets, and mobile devices.

• Performance Optimization: We optimized page load times for a better user experience.