How designers use moodboards for brand consistency

I shared the printed version of my blog with a few friends to give me detailed feedback: from unclear statements to overall usefulness.

ALL my friends found the part where I explain how to ship moodboards and how to use them in the middle of the design process one of the most “aha!” parts.

Here is the illustration of one of the in-use cases. Others — like typography and layout — are explained in the article: https://nezhynska.com/brand-moodboards-101