Poster Plex Brand Identity & Website Design (D&AD : New Blood)

Posters are among the most popular pieces of film and TV merchandise. Unfortunately, poster designs have remained stagnant, with studios releasing the same posters using recycled designs and clichés. In recent times, there's been a boom in alternative movie posters as audiences expand their horizons, looking towards emerging artists to create fun and inspired pieces of art. These posters introduce a solution to a problem invading the current film and TV space. Poster Plex was designed for both artists and consumers to celebrate superior poster design.

HP & Top Trumps have partnered to bring us Poster Plex. It's a brand new platform made by designers, for designers, and just about everyone else! For the first time ever, users will be able to judge each poster based on 4 categories. Design, colour, composition and type. This gives each poster 4 rankings and after 7 days, voting ends and scores are averaged out. One final overall rating is assigned to each card. Once scores are finalised, users can create their own decks by selecting their favourite posters and adding them to their cart. Once the cards arrive, the final step is to battle it out with your friends and family!

Using a contemporary colour palette and wavy patterns, Poster Plex is sure to stand out. The waves signify the platforms free-flowing nature in terms of voting and setting card stats. HP Indigo and Top Trumps' logos are featured prominently throughout the website and on the back of each card. Sustainability is key and we've strived to ensure all materials are recyclable. This would mean removing the traditional hard plastic cases and swapping them with a recycled paper case.

Logo

Website Pages

Home Page

Poster Page

Voting Home Page

Poster Voting Page

Playing Card Design

Card Mockups

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