Product details page optimization for Rothy's
Project Overview
During our collaboration with Rothy's, we observed a user behavior pattern wherein individuals tended to bypass the product details section, instead focusing their attention on customer reviews in search of information they were unaware was also present in the product details. Through a combination of lean UX research and A/B testing, we successfully established that restructuring the description into concise, scannable bullet points resulted in a notable upsurge in "add to cart" actions and conversion rates.
Furthermore, our efforts to integrate illustrative elements previously featured solely on an internal webpage into the Product Detail Page (PDP) contributed significantly to enhancing Rothy's overall brand coherence. This strategic alignment ensured a more unified and compelling brand representation across the entire website, fostering a stronger brand identity for Rothy's.