UFC Soups - Social Media
UGC Soups
Topping every bit with soup-erb animation
Challenge
How can we showcase the things to love about UFC instant soups through
social media?
Client
NutriAsia, Inc.
Scope
Social Media
About the Brand
UFC Soups is a NutriAsia product line that boasts generous servings and daily convenience in every packet. Flowing with natural ingredients and easy to prepare, UFC’s instant soups share warm bowls of comfort and filling goodness at a more affordable price.
Sharing warm, satisfying comfort food
UFC Soups wants to wow more grocery-goers with the rich and wholesome quality they offer in every bowl. Through animated social media posts, we helped promote their products as a comforting food that stands out in the market with more meat and real vegetable bits packed in each serving.
To fully convey the soups’ value offerings, we utilized thumb-stopping motion graphics that can catch viewers’ attention and appetite.
Showcasing more filling for a fuller feeling
Wanting to highlight UFC’s souperior options, we highlighted their positive e-commerce reviews to build their audience’s trust and confidence. Then, to further engage them, we also designed an interactive ad prompting them to turn their phones upside down, creating a unique and memorable souprise. With these efforts, we entice more Filipinos to try the satisfying soups UFC has to offer.
