GenesisCare Website

A brave Aussie story told in a new and innovative way. 

Reimagining the way people interact with a medical website. A living case study that goes beyond the ‘before and after’ shot. Inviting our audience into the process of modern radiotherapy for NMSC, step by step. A documentary mode and approach centred around a real patient. Exploring the patient and science story.

Skin cancer treatment through new radiation therapies holds a very high success rate. I worked closely with the Genesis Care team at Ogilvy PR to launch their new radiation therapies in Australia. The result is Brett's Story. A first person narrative of an Aussie guy going though skin cancer treatment. Told in CG.