It's not an ad break, it's an Artbreak.

Website idea, Creative Direction and Design.

Artbreaks is what happens when artists are given the space to breathe and the trust to interpret a story without the aid of a detailed route map. Something increasingly rare in this world. 

A series of stories that ran on ABC's iVIEW as pre-roll ads and came together on a website which scrolled vertically and horizontally as background video. Giving the beautifully captured video a space to breathe.

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