The logo was designed in 2017 as part of the Little Pie Company's rebranding effort.

The objective was to effectively convey and emphasize the freshness, artisanal quality, and seasonality of the pies, all while retaining a fun, creative, and visually appealing aesthetic that would give the love and craftsmanship behind these hand-made desserts.

The project encompassed the design of all materials and systems, including the logo, photography, print collateral, packaging, social media campaigns and more.

Art Directed for Photography for the Brand

I focused on high-energy product photography for nationwide advertising campaigns, social media, and press outreach. Art directing Little Pie Company's photography was a truly enjoyable and delightful experience.