Description:

We helped Novartis with the awareness campaign for “Fraizeron,” which is now indicated for treating moderate to severe plaque psoriasis for patients six years and older. Our Digital Marketing Services played a crucial role in reaching out to the target audience effectively. Novartis helps areas with high medical needs by giving individuals and professionals access to medications and items linked to health and safety.

DigiTrends and Novartis collaborated to create a means to stay in touch with the global healthcare communities through our comprehensive Digital Marketing Services.

Challenge

Psoriasis is a skin condition that causes flaky skin patches to form scales. The patches may seem pink or red, and the scales may be white or silvery on dark, black, or white skin. The patches and scales can appear purple or dark brown on brown and black skin.

Novartis needed an awareness campaign regarding Fraizeron, which is now available in formulations for kids aged six years and older.

Solution

Being the leading innovator in providing digital solutions, DigiTrends created a massive awareness campaign for Fraizeron. Our solution included unique visuals for their four categories, namely:

· Look better

· Move better

· Feel better

· Feel safe We added all the psoriasis-related visuals and colors to the overall campaign materials, like standees and drop cards for physicians, and correlated all the visuals with the necessary information.

The campaign turned out fascinating and helped all healthcare professionals create awareness efficiently regarding psoriasis.