Description:

We created Raftaar with Burque Corporation; it is a Mobile App Development application that brings together all stakeholders in the supply and distribution system, building a transformative supercharged network that generates higher capital for grocers, by empowering them through technology.

Delivering FMGC products to far-flung villages to super-marts in metropolitan cities, Burque is one of the largest sales management and Distribution Company in the region. DigiTrends partnered with Burque to curtail the inefficiencies in the retail network.

Challenge

The conventional means of reaching out to the retailers had not been delivering up to the mark in this fast pace industry of FMGC. During the MVP development process, we came across the following statistics;

1. Retailers faced inefficiencies as they have to wait for the scheduled arrival of the disbursements and they have little access to the new products in the market.

2. 75% of the retailers said to have faced sudden stockouts and believe that a self-ordering application can help them to avoid such occurrences.

3. More than 80% of the FMGC companies believe they can better reach out to retailers with the help of an automated system and can expand their clientele.

Solution

DigiTrends created Raftaar which is a consumer-centered marketplace via organized user and rider apps. With top merchandisers at the fingerprints of the retailers, they have access to select from the largest product range for inventory. It brings all the stakeholders in the retail network on one platform.