Zinc Club

Description

Abbott partnered with Digitrends to create an impactful Game Development project aimed at educating Healthcare Professionals (HCPs) about the importance of zinc in the human body and raising awareness about zinc deficiencies. This innovative campaign reflects Abbott's commitment to advancing health through life-changing technologies. Through this game, Abbott is empowering HCPs with vital knowledge to help individuals manage their health effectively.

Challenge:

Short height, weakened immune system, and other conditions including respiratory infections, malaria, and diarrheal illnesses are the main health effects of zinc deficiency.

When compared to iron insufficiency, which accounts for around 6% of worldwide DALYs, zinc deficiency has a larger impact on death rates, causing 2.7% of DALYs globally. Since zinc deficiency has a detrimental effect on health and can cause impairments including cognitive impairment and reduced job ability, low- and middle-income developing nations are the most affected.

Solution:

Zinc Club is a game created for HCP engagement created to bring about more awareness regarding zinc and its deficiencies along with treatment and management. In this game, 4 teams participated through a team selection game as well. Once the teams are formed, a total of 3 main rounds were played. Each team has a lifeline option and the team which scored the highest will win.