Yao Coffee - visual identity

Hi everyone! Today I will share my latest project that I've done recently. Yao Coffee was founded to tell the worldwide coffee story.  Exploring a new country starts with the discovery of a unique coffee flavor. Made to guarantee freshness, our specialty coffee is the ultimate opportunity for organic flavor discovery and global variety.

The Concept

I use the coffee bean as the main shape of the "Y". For the tails, I tried to make it flowy and imitate the leaf shape to get an organic/natural feeling on it. I made the custom font for the "yao" words to make it more unique and stand out.

Using the "Y" shape on every material gives it a dynamic and unique feeling, and also the freshness of the brand.

So what do you think?

If you like my design, please consider appreciating it with a like or "Press L" ❤️

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Feel free to contact me at Dwi Aryasa

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