ΑrtrevοIver

What task do you get in your first week of apprenticeship? Right, you are supposed to create a concept for a new corporate design for your own employer. At least that's how it was at ΑrtrevοIver in 2019. Back then, the creative agency still had an artstyle inspired by the Golden Twenties. "Revolver" as the company name originally referred to speed, precision and design.

For the logo design, I stuck with a logotype that continued to emphasize the letter O, like ΑrtrevοIver's old logo, whose O was formed by 6 circles to suggest a revolver drum. The stroke over on the O in my design represents a front sight and the O itself represents the muzzle of a revolver. All other visual elements also continue to be based on the Golden Twenties mixed with modern graphic design. Months later it happened that ΑrtrevοIver turned away from this graphic style and therefore my concept had no influence for the further development.